Are you an expert in your field? Are you looking to make money on the side? Are you a business owner with staff working for you who are experts in their fields? Work for yourself but need some training on how to create and sell online training? Whether you are an expert or not, this article will help guide you through the process of creating and selling online training.
Who is this article for?
Whether you are an expert in your field or looking to create training for your staff, this article will help guide you through the process of creating and selling online training.
What follows is a step-by-step how-to guide to help you get started with your online training endeavor.
- Create an online course.
- Establish your online course.
- Sell your online course.
Why There Is a Demand for Online Training
With the increasing numbers of people working from home, the demand for online training is increasing exponentially. In the United States alone, there are millions and millions of people who are actively participating in online training. And with a growing number of people around the world getting connected to the web every day, the demand for online training is only going to increase.
Providing training online has a number of benefits. It allows you to reach a broader audience, eliminates time and travel costs, and it offers more flexibility for both the trainer and trainees.
People are looking for a way to work from home, have a flexible schedule, and have a career that is remote. In the past, that was hard to do. Now, with digital technology, it’s becoming more and more possible.
Online training also allows you to reach those who may not have been able to afford training before. Often those who need training the most are those who can’t afford it. With online training, you can reach these people and give them the knowledge they need to succeed in their careers.
What to Consider Before You Jump In
Whether you are an expert or not, this article will help guide you through the process of creating and selling online training.
The first thing to consider before jumping into online training is what you want to teach. Once you have that figured out, the next step is to create your course.
The last important step before you get started is making sure you have a content strategy. If you’re not sure how to get started, we offer a FREE eBook with three easy steps to help get you started.
Check out our FREE eBook and case studies to get a glimpse at what can happen when you take these crucial steps.
How to Develop Your Online Course
The first step in creating your online course is to develop it. Developing an online course is a time-consuming process, but it’s also the most important step. Without a well-developed course, you can’t expect people to buy it.
So start by coming up with a title for your course. This will be the name that appears in your courses, so it should be something that’s easy to remember. Once you have a title, you can move on to creating your course outline.
Your course outline should include the following:
- What are you trying to teach?
- What are the topics?
- How long should the course be?
- Is there anything that should be taught in a certain order?
- What should be included in the course?
- What are the prerequisites for this course?
- What is the purpose of this course?
- How much does the course cost and how will the student pay for it?
- How is the student going to access their course?
- How many quizzes and tests should be included in the course?
- When does the student get what they
The Difference Between Free and Paid Online Courses
You may be wondering: What is the difference between a free and paid online course?
A free online course is a course offered for free in order to attract traffic and generate conversions. But, these courses don’t offer full content or any teaching. They offer a teaser in order to get your attention and make you sign up for the paid version of the course.
A paid online course is a comprehensive course that offers more than just a tease. These courses provide all the teaching, content, and more that you might expect from an in-person course. And, they are more expensive because of this.
Pricing Your Online Course Correctly
How much should your course be? You may have heard that “less is more” when it comes to pricing. However, the truth is that this is just one of the many pricing strategies out there.
When you are pricing your course, there are a few things to consider. First, consider the cost of the supplies needed for the course. If you are using any physical materials, you will need to factor in the cost of those materials. It may not be necessary to break down every item—you can do some quick math to get a rough estimate of what your costs might be.
Second, think about how much time you are going to invest into the course. The more time invested, the higher you should price it.
Third, think about what you are including in the course. If you are including a lot of content in the course, it is more valuable and should be priced higher.
Fourth, consider what your competitors are doing. If you are trying to compete with other online courses in your niche, you will want to price it similarly to them.
Finally, think about how much of a risk your customer is taking. The more risk they are taking, the more they should pay for your course.
Providing Value With Your Course
The first step in the process of creating and selling your online training is to provide value. For this, you must identify what you can teach and be able to prove it. Next, you’ll want to make a course outline and content before launching your course. You’ll also want to make sure your course is interactive and engaging. Finally, you’ll want to make sure you offer some type of guarantee or money-back guarantee with your course.
Online training offers so many opportunities for experts who are looking to make money on the side or for entrepreneurs who are looking to grow their businesses. But, before you can reach your goals, you have to take the first crucial step in the process of creating and selling online training.
How to Properly Market and Sell Your Course
Now that you’ve created your online training, you need to let people know how they can learn from you! Here’s the thing: the success of your online course is completely dependent on your ability to market and sell it. This means you need to know how!
The fastest and easiest way to get the first sales for your new course is to offer it to the people who already know, like, and trust you. Think of your current or past clients, email contacts, your social media followers.
After that, you will want to look for new people to join your course. For this to work, you’ll need a good online marketing strategy. One that gives you the most results for your budget and your effort.
To help you out, we’ve gathered the best insights and strategies to help you market and sell your online course. And we’re giving them for free in our newsletter. Just sign up now to learn more.
In the end, it all boils down to this: do you want to make money? If so, then it’s time to invest in creating and selling online training. There are many benefits to this strategy, but the best part is that it works. The end result is a happy customer who is happy with the product they purchased. The best part is that you can do this from anywhere in the world, as long as you have a way to connect to the internet.