Knowledge Business
Introducing the Knowledge Business Society

The home of trusted experts in the knowledge economy.

A founding society for coaches, consultants, course creators and experts committed to real results. Get found by buyers already searching for what you do, with a profile built on 25 years of SEO work and a seal buyers can check, so you stand apart from the hype.

Join the Society Only 100 founding member spots. After that, the price goes up.
  • Get foundA directory profile built for buyers already searching for what you do.
  • Show up in AI searchRead by Google, ChatGPT and Perplexity. No need to learn SEO yourself.
  • Be trustedEarn the KBS Verified seal, checkable by buyers in one click.
Knowledge business, explained

What is a knowledge business?

A knowledge business is a business built on what you know. You turn your expertise, skills or life experience into something that helps other people, such as coaching, consulting, an online course, a membership or a live event, and you get paid for the value it creates in their lives.

If you have ever solved a problem that other people still struggle with, you already have what it takes to start one.

Six forms a knowledge business can take

  • CoachingGuide people one on one or in groups toward a goal that matters to them.
  • ConsultingSolve specific problems for businesses and organizations with your expertise.
  • Online coursesPackage what you know into training people can follow at their own pace.
  • Memberships and communitiesBring people together for ongoing learning, support and accountability.
  • MastermindsLead small, high-level groups of peers who grow faster together.
  • Books, speaking and eventsShare your message on stages, in print and in live experiences.
Start with you

Your knowledge can change someone's life

Somewhere, someone is searching for exactly what you know. Ask yourself three questions:

  1. 1What do people keep asking you for help with?
  2. 2What have you overcome that others are still facing?
  3. 3What would you happily teach, even for free?

Your answers could be the start of your knowledge business.

Frequently asked questions

What is a knowledge business?
A knowledge business is a business built on what you know. You turn your expertise, skills or life experience into something that helps other people, such as coaching, consulting, an online course, a membership or a live event, and you get paid for the value it creates in their lives.
Who can start a knowledge business?
Anyone with expertise, skills or life experience that others value. Coaches, consultants, teachers, trainers, professionals and people who have overcome a challenge themselves all build knowledge businesses.
Do I need to be a famous expert?
No. You need to be a few steps ahead of the people you want to help, and genuinely committed to their results. Many respected knowledge entrepreneurs started by helping a handful of people with one specific problem.
How is a knowledge business different from other online businesses?
Instead of selling physical products, a knowledge business shares expertise and helps people create change. There is no inventory to buy or ship, and what you know can reach people anywhere in the world.
How do knowledge entrepreneurs find clients?
Most combine several channels: being found in search engines and AI assistants, referrals, content, partnerships, speaking and trusted directories. Being easy to find and easy to verify makes every other channel work better.
What is the Knowledge Business Society?
The Knowledge Business Society is a directory of coaches, consultants and course creators on KnowledgeBusiness.com. Members get a profile built to be read by Google and AI assistants, and can earn the KBS Verified seal so buyers can check that they are real.
The opportunity

Knowledge Business in numbers

People are learning online like never before. Here is how big the opportunity is, with every source linked.

$370BGlobal e-learning marketThe worldwide market for online learning in 2025.
Source: IMARC Group
2xExpected growth by 2034The e-learning market is projected to nearly double, to $732B.
Source: IMARC Group
197MLearners on Coursera aloneRegistered learners on a single platform, as of December 31, 2025.
Source: Coursera Q4 2025 results
$480BCreator economy by 2027Projected size of the economy built by independent creators and experts.
Source: Goldman Sachs Research
Featured experts

Learn from the entrepreneurs who shaped the knowledge business

Their books, programs and events have helped people around the world turn what they know into a business. Explore their stories and what they teach.

Expert spotlight

Eben Pagan

Entrepreneur, author and online educator

For more than two decades, Eben has built digital businesses and taught others how to do the same, with programs like Get Altitude and Future Coach. Today he teaches entrepreneurs how to use AI in their marketing.

  • Get Altitude
  • Future Coach
  • AI marketing
Read Eben's bio
Free live virtual eventEben Pagan's A.I. Marketing ExpoThree live days of AI marketing demonstrations, November 6 to 8, 2026.Save your free seat

Tony Robbins

Speaker, author and business strategist

One of the world's best-known motivational speakers and a bestselling self-help author, whose seminars and programs reach audiences around the globe.

  • Business Accelerator
  • Mastermind Business System
Read Tony's bio

Dean Graziosi

Entrepreneur and bestselling author

New York Times bestselling author and co-creator of the Mastermind Business System. His programs and events help entrepreneurs scale their businesses.

  • Mastermind Business System
  • Totally Fulfilled
Read Dean's bio

Russell Brunson

Co-founder of ClickFunnels

Entrepreneur and New York Times bestselling author of DotCom Secrets, Expert Secrets and Traffic Secrets, whose funnel strategies are used by marketers worldwide.

  • ClickFunnels
  • Expert Secrets
Read Russell's bio

Experts are featured for their work in the knowledge industry and are not endorsing the Knowledge Business Society. Some links on this site are affiliate links, which means we may earn a commission at no extra cost to you.

Knowledge Business Blog

Ready to build your knowledge business?

Learn how to start, grow and scale it, one practical step at a time. The Knowledge Business Blog breaks down the strategies, tools and frameworks behind successful knowledge businesses.

Explore the blog
  1. StartFind your idea, your ideal audience and your first offer.
  2. GrowAttract clients with SEO, AI marketing and content that builds trust.
  3. ScaleBuild the funnels and systems that let your business grow beyond your time.
Six steps

Your Journey in the Knowledge Industry

Building a knowledge business follows a clear path. Here is what each step looks like, from your first idea to your bigger impact.

  1. 01

    Research

    Research your ideal customer and learn how to match them with your expertise, so you can make the biggest impact.

  2. 02

    Create

    Create your online training. Learn how to present the material in a way that is easy to understand.

  3. 03

    Promote

    Market your courses so you reach and attract the right customers, the people you enjoy working with.

    The Society helps you get found here
  4. 04

    Sell

    Sell your course in a way that doesn't feel like selling, with an approach that makes it easy for people to say yes.

  5. 05

    Grow

    Grow your business to the next level, so you can help even more people while achieving your own life goals.

  6. 06

    Give back

    Serve your higher purpose by giving back to the community and helping those who need it most.