How to Use OfferLab: Step-by-Step Tutorial to Your First JV

This guide will show you exactly how to use OfferLab to create products, find partners, and launch your first joint venture. As a collaborative commerce platform from Russell Brunson, OfferLab was designed to eliminate the technical headaches of partnerships.

While the idea of collaborating with other creators is powerful, managing the tech, tracking sales, and splitting payments can be a nightmare. OfferLab solves this by automating the entire process.

If you want the full picture of the platform's features and strategy, we highly recommend starting with our deep dive: OfferLab: Russell Brunson's Offer Creation Platform. 

Before You Begin: What You'll Need

• A Digital Product Idea: Know what you want to sell (e.g., an ebook, course, template), its price, and how you'll deliver it (e.g., a link to a Google Drive file).
• A Free OfferLab Account: The first step will walk you through getting one.

Step 1: Sign Up and Explore the Dashboard

Your journey begins with a simple, passwordless sign-up.

1. Sign up for OfferLab (Important!): Create your new OfferLab account at https://KnowledgeBusiness/join-offerlab
   This link will take you to the correct page where you'll be able to start the process.
2. Enter Your Details: Fill in your name and email.
3. Log In with a Security Code:
   • Check your email for a welcome message with a login link. Click it.
   • On the sign-in page, enter your email address.
   • OfferLab will send a 6-digit security code to your inbox. Copy and paste this code to access your account.

Your OfferLab Dashboard Overview

Once you're in, you'll see your main Home dashboard. Let's quickly review the key areas in the left-hand menu:

• Home: Your main dashboard. It shows at-a-glance stats, your offers, and your funnels.
• Sell: The most important section. This is where you create Funnels, manage your Vault (Offers and Products), and view Orders.
• Marketplace: Where you discover other creators' offers to promote.
• Messages: Your inbox for communicating with collaborators.
• Insights: Analytics and data on your sales performance.
• Profile: Manage your account details and payout settings.

Connect Your Payout Account (Crucial Step)

Before you can earn money, you must connect a payout account. This is how OfferLab pays you and your partners instantly.

• Click Menu at the bottom-left of the dashboard.
• Select Settings from the pop-up menu.
• In the Settings menu, click on the Payments tab.
• Click the “Connect Stripe” button and follow the instructions to link your Stripe account.

You must complete this step to get paid from any sales.

Step 2: Create Your First Offer in the Vault

You can’t sell anything without a product. In OfferLab, your sellable items are called "Offers," and they live in your Vault. An Offer contains the underlying "Product" (the actual thing you deliver). Let's create your first one using the setup wizard.

1. Click Sell in the left-hand menu, then select Vault.
2. Click the “Create offer” button to launch the setup wizard.
3. Follow the wizard's steps:
   • Name Your Offer: Give your offer a clear name (e.g., "The Ultimate SEO Checklist").
   • Choose Offer Type: Select Digital for courses, ebooks, etc.
   • Add Your Product: Click the plus (+) icon to add your deliverable item. Here, you'll enter the Product Name and the Delivery URL (the link your customer gets after buying).
   • Set Pricing: Choose "Use simple pricing" and enter the price for your offer (e.g., $47).
4. Click Create Offer to finish.

Exploring the Offer Dashboard

After you create an offer, you are taken to its dedicated Offer Dashboard. This is your control center for managing every aspect of that specific offer.

Here you can view and edit core details like its name, products, and pricing. You can also set a default Commission for partners, manage the Sales page, and view its Offer Status (e.g., Draft or Published).

Understanding Your Vault: Offers vs. Products

Now that your offer is created, it's important to see where everything lives. Navigate back to Sell > Vault to find two tabs:

• Your offers: This lists the complete package you just created (e.g., "SEO Checklist"). This is the item you will add to funnels to sell.
• Your products: This tab lists the individual, deliverable item you created during the wizard.

On the "Your products" tab, you can also click the "Add product" button to import products directly from other platforms like ClickFunnels or Shopify, or to create a new one from scratch.

Step 3: Find a Partner in the Marketplace

Now that you have something to sell, you can find partners.

1. Click Marketplace in the left-hand menu.
2. Browse or search for offers that complement yours.
3. When you find an offer you want to promote, click it and then click the button to "Promote this offer."
4. A "Request to collab" window will pop up. Write a short, friendly message introducing yourself and click "Submit request."

The creator will be notified. Once they approve your request, you are officially collaborators.

Step 4: Build Your First Joint Venture Funnel

This is where you bundle your offer and your partner’s offer together.

1. Click Sell in the menu, then select Funnels.
2. Click “Create new funnel.” This will take you to the funnel builder.
3. The funnel builder has a space for a Primary offer and an Offer Library on the right side. The library contains your offers and any offers from partners you are collaborating with.
4. Add your offer to the "Primary offer" slot.
5. Add your partner's offer from the Offer Library, perhaps as a second step or an upsell in the funnel.
6. Set the Funnel Price and Profit Split: For your joint offer, set a bundle price. Most importantly, define the commission split. For a 50/50 partnership, you would assign a 50% commission to the partner's offer. OfferLab handles the math automatically.
7. Click Publish when your funnel is ready.

Step 5: Get Your Link and Promote!

Your joint venture is now live! OfferLab instantly generates a unique checkout link for your new funnel.

1. Go to your Funnels dashboard (Sell > Funnels).
2. Find your newly created funnel and click to get the shareable link.
3. This single link is all you or your partner need. Share it in emails, on social media, or on a sales page.

What Happens Next: Automated Fulfillment & Payouts

When a customer buys through your funnel link, OfferLab handles everything automatically:

• Processes the Payment: Securely takes the customer's payment.
• Delivers Both Products: Instantly sends your product link and your partner's product link to the customer.
• Splits the Profit: Deducts transaction fees and instantly divides the remaining profit according to the commission split you set. The funds are deposited directly into both your and your partner’s connected payout accounts.
• Tracks Orders: You can see a record of every sale in the Orders tab under the Sell section.

Conclusion: Your First Partnership is Live

That's it! No complex coding, no spreadsheets, and no manual payment tracking. You now know how to use OfferLab to create products, find partners, and launch a fully automated joint venture.

Ready to launch your first profitable partnership? Get started with OfferLab now.

Click here to get started with OfferLab for free

Frequently Asked Questions (FAQ)

Q: Is OfferLab really free to use?
A: Yes, OfferLab is 100% free to join and has no monthly subscription fees. The platform makes money by taking a small, transparent transaction fee from each sale, similar to Stripe or PayPal. You only pay when you make a sale.

Q: Do both my partner and I need an OfferLab account?
A: Yes. For the platform to track everything and split payments automatically, both you and your partner must have a free OfferLab account with your respective products listed.

Q: How do I get paid from OfferLab?
A: Payouts are instant. During setup, you connect a payout method like a Stripe account. When a sale occurs, OfferLab processes the payment, deducts fees, and immediately deposits your share and your partner’s share into your respective connected accounts.

Q: Can I use this with my existing website or funnel builder?
A: Absolutely. OfferLab is not meant to replace your website or funnel builder. You simply take the unique checkout link generated by OfferLab and place it on your existing sales pages, in your emails, or on social media.

Q: I heard about an upgrade. Is it required?
A: No. The core functionality described in this guide is completely free. OfferLab offers an optional, one-time upgrade that unlocks advanced commission structures, but it is not required to create and run joint ventures.

Q: What is the best partnership tool for HighLevel users?
A. OfferLab works seamlessly with HighLevel. You can import a HighLevel page or point your buttons directly to the OfferLab checkout. From there, you can add partner offers as upsells or downsells, while the system automatically tracks and pays each party. The best way to get started is to join OfferLab for free.